Inquire.  Play.  Create in clarity
← EI

These are books about what design assumes without knowing it.

Design for the AI Era examines the governing principle that AI has made visible. Different blacks and other essays examines the assumptions embedded in what designers call black.

Both argue the same thing from different angles.

Two books. One question: what governs what we design? The answer is the same. The entry point is yours.

Design for the AI era: Paradigm shift cover

2026

Design for the AI era: Paradigm shift

Parth Upadhye

Four decisions, each rational, each compounding the last, stripped the governing layer from digital design. Time was surrendered when Flash was killed. Typographic craft collapsed when free font libra…

Different blacks and other essays cover

2026

Different blacks and other essays

Parth Upadhye

There is a black that hides. And there is a black that does not let you hide. These essays begin with that distinction and follow it through twenty-two domains — fitness, medicine, architecture, desi…

Get in touch →
0px0 cols0px module