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Content creators

Your content reaches everyone the same way

The platform's governing principle is engagement maximisation. The creator's governing principle — if authored — competes with that on every publish. The tools increasingly favour the platform's principle. Authoring for an audience requires a decision the algorithm will not make for you.

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All perspectives

Reckoning

Four decisions that made the governing layer invisible

Governing principle

The decision that precedes every other

Hidden design

How an engineering choice became a design assumption

Slop

Slop predates AI by thirty years

Content creators

Your content reaches everyone the same way

Prior art

A thirty-year-old method the design field never named

Spec before AI

Any AI can convert a design document into a Catenator specification

Structured content

Structured content and the governance argument

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